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Social Media for Lawyers

Is it time to redesign your law firm's website? Here are some things to consider.

In the web design industry it’s often assumed companies redesign their websites every 2-3 years. As we know, technology evolves rapidly and so does graphic design, user interfaces, and marketing communication. In order to maintain credibility online it’s important not to fall too far behind the...read more

How to Manage the Risks Associated with Substantive Errors

The American Bar Association Standing Committee on Lawyers’ Professional Liability has been providing a statistical analysis of claims data collected from various lawyer-owned and commercial insurance companies for years. One number that I consistently pay attention to has been the number of claims...read more

Branding 101: 3 Tips for Solo Attorneys

Your brand is so much more than a logo or slogan. If done well, your brand can give your firm a voice, raise your profile in the legal community, help define the way your clients perceive you, and ultimately generate new business. Here are a three tips on how to create a brand that will work hard...read more

2016 Social Media 101 for Business

Did you know that there are over 523,000,000 active social media users worldwide? People are turning to social media not just to post photos and videos but also find amazing products and services that can actually make a positive difference to their lives. It could be anything ranging from video...read more

5 Easy Marketing Tips for Solo & Small Law Firms

As a solo or small firm practitioner, you have to be so much more than an attorney. In addition to being a bookkeeper, office manager, and human resources department you also have to be a business development representative and the entire marketing department. This blog post is to help you take a...read more

Going Agile: The New Trend in Marketing

Mindset, methodology, and nimbleness in driving revenue. The term agile brings to mind a triathlete; someone light on their feet, flexible, and quick. Years ago software developers began developing a methodology of programming based on this term to move processes along more quickly and effectively....read more

I Don’t Want To Go On Twitter. It’s Stupid. It’s A Waste of Time. Or Is It?

I haven’t written on this topic for a while as I’ve been on Twitter for 8 years and I have just started to assume everyone is on it and knows how to use it effectively. But then I saw these two interesting tweets from a colleague who wrote the following: “I have cleaned out my twitter: for those who...read more

6 Local SEO Stats Every Law Firm Marketer Can Benefit From Knowing

It stands to reason that all kinds of businesses, including law firms, strive to dominate in their local markets. Since the internet has become the primary source people go to for information, ranking well in local searches isn’t exactly an uncommon goal. In fact, not showing up in local searches...read more

Does Your Law Firm Have A Social Media Presence?

Over 60% of law firms maintain a social site, up from 55% in 2012. Whether for listing services, marketing, branding or all three, law firms and lawyers employing social media continues to increase as it becomes the new tool for old school. (Click image) If the clients you'd dearly love to have are...read more

Want To Promote Your Practice On Facebook? Two Simple Solutions

In the last year Facebook has really done a fine job of creating several types of options to promote products and services on their platform, from getting video views, increasing engagement with an app, to sending people to your website and raising attendance for an event. Out of this suite of...read more

SEO for Solo and Small Law Firms - Complimentary Guide

ALPS is pleased to provide the legal community with a complimentary guide to SEO (search engine optimization) penned by our partners at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. It is presented in question and answer format and focuses on how...read more

SEO for Solo and Small Law Firms Part 2

This is part two of two of our of blog posts about law firm SEO (search engine optimization) from our friends at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. These posts are in question and answer format and focus on how to maximize SEO for solo...read more

SEO for Solo and Small Law Firms Part 1

Editor's Note: It is a great pleasure to announce a new short series of blog posts about SEO (search engine optimization) from our new friends at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. These posts are in question and answer format and...read more

Why You Want To Have Cyber Liability Insurance

An attorney’s decision to use a computer tablet, a cloud based service such as Dropbox, a smart phone, a Wi-Fi network, or even basic email in the furtherance of delivering legal services is not in and of itself unethical nor a poor business decision. The real concern is with what the attorneys who...read more

A Lawyer's Guide to Social Media Marketing-Free Download

DOWNLOAD NOW   If the clients you'd dearly love to have are on the Internet (and trust us, they are) you might be missing out on a world of marketing opportunity: It's called social media.   As luck would have it, ALPS' partner, Attorney at Work, has just released its newest e-zine, Connected: A...read more

Keys to Becoming a Rainmaker

“Lost time is never found again.” - Benjamin Franklin I’ve been working in the legal sector almost a decade now. I can honestly say that most of the client problems and concerns fall into the title of my free training on Sunday, November 16th. One of those areas is time management. There are...read more

ALPS A National Cyber Security Awareness Month 2014 Champion

October is National Cyber Security Awareness Month (NCSAM) and this year, perhaps more than in the past, there has been a national recognition of the importance of cyber security from large financial institutions to small businesses on down to individuals. MISSOULA, MT, September 30, 2014 — ALPS,...read more

Create Your Network Before You Need Them

This is a paraphrased title from a great blog post by Jeremiah Owyang called "Build Your Network Before You Need Them" and he says it best here: Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to...read more

Getting Discovered Online as a New Solo (Thoughts from an SEO Luddite)

I have been a solo construction lawyer now for a few weeks past 4 years now and have, hopefully, learned a few things through trial and error (hopefully more of the first than the second). Since beginning my solo practice on July 1, 2010, I've "mused" at my construction blog and become a certified...read more

10 Tips for Conquering Local Search for Solo & Small Firms

Editor’s note: When marketing or advertising your law firm, whether online or in print, always be sure to adhere to the ABA’s Model Rules of Professional Conduct and your state bar association’s specific code of ethics regarding marketing and advertising and client confidences. 1. Create videos The...read more