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Online Marketing for Law Firms

Is it time to redesign your law firm's website? Here are some things to consider.

In the web design industry it’s often assumed companies redesign their websites every 2-3 years. As we know, technology evolves rapidly and so does graphic design, user interfaces, and marketing communication. In order to maintain credibility online it’s important not to fall too far behind the...read more

Branding 101: 3 Tips for Solo Attorneys

Your brand is so much more than a logo or slogan. If done well, your brand can give your firm a voice, raise your profile in the legal community, help define the way your clients perceive you, and ultimately generate new business. Here are a three tips on how to create a brand that will work hard...read more

2016 Social Media 101 for Business

Did you know that there are over 523,000,000 active social media users worldwide? People are turning to social media not just to post photos and videos but also find amazing products and services that can actually make a positive difference to their lives. It could be anything ranging from video...read more

5 Easy Marketing Tips for Solo & Small Law Firms

As a solo or small firm practitioner, you have to be so much more than an attorney. In addition to being a bookkeeper, office manager, and human resources department you also have to be a business development representative and the entire marketing department. This blog post is to help you take a...read more

Going Agile: The New Trend in Marketing

Mindset, methodology, and nimbleness in driving revenue. The term agile brings to mind a triathlete; someone light on their feet, flexible, and quick. Years ago software developers began developing a methodology of programming based on this term to move processes along more quickly and effectively....read more

I Don’t Want To Go On Twitter. It’s Stupid. It’s A Waste of Time. Or Is It?

I haven’t written on this topic for a while as I’ve been on Twitter for 8 years and I have just started to assume everyone is on it and knows how to use it effectively. But then I saw these two interesting tweets from a colleague who wrote the following: “I have cleaned out my twitter: for those who...read more

Does Your Law Firm Have A Social Media Presence?

Over 60% of law firms maintain a social site, up from 55% in 2012. Whether for listing services, marketing, branding or all three, law firms and lawyers employing social media continues to increase as it becomes the new tool for old school. (Click image) If the clients you'd dearly love to have are...read more

Want To Promote Your Practice On Facebook? Two Simple Solutions

In the last year Facebook has really done a fine job of creating several types of options to promote products and services on their platform, from getting video views, increasing engagement with an app, to sending people to your website and raising attendance for an event. Out of this suite of...read more

A Lawyer's Guide to Social Media Marketing-Free Download

DOWNLOAD NOW   If the clients you'd dearly love to have are on the Internet (and trust us, they are) you might be missing out on a world of marketing opportunity: It's called social media.   As luck would have it, ALPS' partner, Attorney at Work, has just released its newest e-zine, Connected: A...read more

Fall Cyber Security CLE Series from ALPS

Sign up for both October courses and receive a 15% discount! How Attorneys Get Hacked (And What You Can Do About It) Presented by Sherri Davidoff & Karen Palmer, LMG Security Wednesday, October 22, 2014 3:30 - 5:00 p.m. (Eastern) This 1.5-hour seminar has been approved for credit in the following...read more

Create Your Network Before You Need Them

This is a paraphrased title from a great blog post by Jeremiah Owyang called "Build Your Network Before You Need Them" and he says it best here: Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to...read more

Getting Discovered Online as a New Solo (Thoughts from an SEO Luddite)

I have been a solo construction lawyer now for a few weeks past 4 years now and have, hopefully, learned a few things through trial and error (hopefully more of the first than the second). Since beginning my solo practice on July 1, 2010, I've "mused" at my construction blog and become a certified...read more

10 Tips for Conquering Local Search for Solo & Small Firms

Editor’s note: When marketing or advertising your law firm, whether online or in print, always be sure to adhere to the ABA’s Model Rules of Professional Conduct and your state bar association’s specific code of ethics regarding marketing and advertising and client confidences. 1. Create videos The...read more

Why Am I Getting Such Grief About Putting Testimonials on My Website?

Question: I recently finished a new website for my firm after working on it for months with my web developer. After getting pre-approval for the format and then resubmitting the "final" live site, I was disheartened to hear back from my state bar ad committee indicating that portions of the site...read more

"Getting Started Solo" manual has been updated

The popular ALPS manual "Getting Started Solo" has recently been revised and expanded with new sample documents, business best practices, and additional resources. Check out the excerpt below and follow the link to download the entire PDF (61-pages). --- Exciting, scary, busy, crazy, and...read more

5 Tips When Sharing Office Space

Someone recently shared a comment on a blog that talked about how malpractice insurance companies and those who write our rules of professional conduct are behind the times. Apparently those of us who run in the ethics or insurance circles just don’t understand how lawyers practice in today’s world....read more

The Interplay Between Reputation, Image, Credibility, and Technology

“The car defines the man.” Really? Personally, I never bought into that one or other messages like it. I guess others do, however. Over the years I’ve seen a lot of guys driving around in these tricked out cars behaving as if they own the road and my response is always the same. I just shake my head...read more

Temper Your Micro-Messaging For Best Effect

Have you ever noticed that some of the people or organizations you follow on Twitter or Facebook send out their messages and announcements in “clumps,” say five or ten at a time? It can get to be a bit overwhelming for followers, and earlier in our social media endeavors at ALPS we were guilty of...read more