Before succumbing to the seven-year itch of ad agency life, Laura Churchman cut her teeth as a copywriter at Callahan Creek Marketing and Advertising in Lawrence, Kansas and Spiker Communications in Missoula, Montana. Starting in 2007, Laura worked as a part-time Technical Writer at the University of Montana, providing technical support to the Montana Tobacco Use Prevention Program and the Forest Service Northern Region University. With the rest of her time, she pounded the pavement as a freelance marketing and advertising copywriter. In fact, ALPS was one of her freelance clients before they offered her the opportunity to join their in-house marketing team in 2011. Laura is now using her marketing and writing background to promote ALPS legal liability insurance while helping to grow the company’s complimentary service arms for the legal community and beyond. Laura graduated from Drake University in Des Moines, Iowa with a BA in Journalism in 2000. In addition to smithing words, she also enjoys camping, hiking, snowshoeing and an occasional ungraceful run down a mountainside with a snowboard strapped to her feet.
Contact Laura at: lchurchman@alpsnet.com
Are
there certain words that – like the sound of fingernails on a
chalkboard – cause you physical pain when you hear them? Or is that
metaphor, in and of itself, completely overused and annoying? Plus,
who uses a chalkboard anymore? I already sound a bit like the late
Andy Rooney and this blog is only four sentences in, but my point
is that in our SmartBoard, high tech,
put-a-lowercase-i-in-front-of-any-verb-or-noun world? –
there are certain words and phrases that cause you to cringe when
you hear them. Or worse, when you say them.
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