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ALPS 411 Law Practice Digest-March 2016

5 Easy Marketing Tips for Solo & Small Law Firms

As a solo or small firm practitioner, you have to be so much more than an attorney. In addition to being a bookkeeper, office manager, and human resources department you also have to be a business development representative and the entire marketing department...

Learn How To Be A Lawyer Under Fire

If you commit to a 40-hour work week in the beginning of your solo practice career, unless you have hip pocket business, you will see most of your weeks will be marketing and legal education and very little billing. In time the ratio will change from 80/20 to 20/80 only because you must always have...

Branding 101: 3 Tips for Solo Attorneys

Your brand is so much more than a logo or slogan. If done well, your brand can give your firm a voice, raise your profile in the legal community, help define the way your clients perceive you, and ultimately generate new business. Here are a three tips on how to create a brand that will work hard...

2016 Social Media 101 for Business

Did you know that there are over 523,000,000 active social media users worldwide? People are turning to social media not just to post photos and videos but also find amazing products and services that can actually make a positive difference to their lives. It could be anything ranging from video...

Fly Fishing and Prospecting for Clients–3 Common Fundamentals

I started fly fishing fifteen years ago when I moved to Montana after a rewarding career in marketing and sales. Soon upon my arrival in Big Sky Country, I purchased the traditional cheap fly rod and reel combo, a box of flies, a fishing license, then hit the river. How hard could it be?

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