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Law Firm Websites

Is it time to redesign your law firm's website? Here are some things to consider.

In the web design industry it’s often assumed companies redesign their websites every 2-3 years. As we know, technology evolves rapidly and so does graphic design, user interfaces, and marketing communication. In order to maintain credibility online it’s important not to fall too far behind more

2016 Social Media 101 for Business

Did you know that there are over 523,000,000 active social media users worldwide? People are turning to social media not just to post photos and videos but also find amazing products and services that can actually make a positive difference to their lives. It could be anything ranging from more

Going Agile: The New Trend in Marketing

Mindset, methodology, and nimbleness in driving revenue. The term agile brings to mind a triathlete; someone light on their feet, flexible, and quick. Years ago software developers began developing a methodology of programming based on this term to move processes along more quickly and more

I Don’t Want To Go On Twitter. It’s Stupid. It’s A Waste of Time. Or Is It?

I haven’t written on this topic for a while as I’ve been on Twitter for 8 years and I have just started to assume everyone is on it and knows how to use it effectively. But then I saw these two interesting tweets from a colleague who wrote the following: “I have cleaned out my twitter: for those more

6 Local SEO Stats Every Law Firm Marketer Can Benefit From Knowing

It stands to reason that all kinds of businesses, including law firms, strive to dominate in their local markets. Since the internet has become the primary source people go to for information, ranking well in local searches isn’t exactly an uncommon goal. In fact, not showing up in local more

Want To Promote Your Practice On Facebook? Two Simple Solutions

In the last year Facebook has really done a fine job of creating several types of options to promote products and services on their platform, from getting video views, increasing engagement with an app, to sending people to your website and raising attendance for an event. Out of this suite more

SEO for Solo and Small Law Firms Part 2

This is part two of two of our of blog posts about law firm SEO (search engine optimization) from our friends at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. These posts are in question and answer format and focus on how to maximize SEO for more

SEO for Solo and Small Law Firms Part 1

Editor's Note: It is a great pleasure to announce a new short series of blog posts about SEO (search engine optimization) from our new friends at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. These posts are in question and answer format more

A Lawyer's Guide to Social Media Marketing-Free Download

DOWNLOAD NOW   If the clients you'd dearly love to have are on the Internet (and trust us, they are) you might be missing out on a world of marketing opportunity: It's called social media.   As luck would have it, ALPS' partner, Attorney at Work, has just released its newest e-zine, Connected: more

How to not be yet another Victim of Ransomware

A few weeks back, attorneys from two different firms spoke with me about being hit with a particularly nasty ransomware attack. In each case the firm's files were encrypted by CryptoLocker and thus unavailable. Both firms experienced about four days of down time, meaning they had no access to more

Fall Cyber Security CLE Series from ALPS

Sign up for both October courses and receive a 15% discount! How Attorneys Get Hacked (And What You Can Do About It) Presented by Sherri Davidoff & Karen Palmer, LMG Security Wednesday, October 22, 2014 3:30 - 5:00 p.m. (Eastern) This 1.5-hour seminar has been approved for credit in the more

ALPS A National Cyber Security Awareness Month 2014 Champion

October is National Cyber Security Awareness Month (NCSAM) and this year, perhaps more than in the past, there has been a national recognition of the importance of cyber security from large financial institutions to small businesses on down to individuals. MISSOULA, MT, September 30, 2014 — ALPS, more

Getting Discovered Online as a New Solo (Thoughts from an SEO Luddite)

I have been a solo construction lawyer now for a few weeks past 4 years now and have, hopefully, learned a few things through trial and error (hopefully more of the first than the second). Since beginning my solo practice on July 1, 2010, I've "mused" at my construction blog and become a more

10 Tips for Conquering Local Search for Solo & Small Firms

Editor’s note: When marketing or advertising your law firm, whether online or in print, always be sure to adhere to the ABA’s Model Rules of Professional Conduct and your state bar association’s specific code of ethics regarding marketing and advertising and client confidences. 1. Create videos more

Five Ways to Avoid a Cyber Attack at Your Law Firm

All businesses today are becoming increasingly reliant on electronic communications, and law firms are no different. In recent years, law firms especially have become more and more aware that hackers are targeting their clients' information. In fact, the American Bar Association Cybersecurity more

Why Am I Getting Such Grief About Putting Testimonials on My Website?

Question: I recently finished a new website for my firm after working on it for months with my web developer. After getting pre-approval for the format and then resubmitting the "final" live site, I was disheartened to hear back from my state bar ad committee indicating that portions of the more

"Getting Started Solo" manual has been updated

The popular ALPS manual "Getting Started Solo" has recently been revised and expanded with new sample documents, business best practices, and additional resources. Check out the excerpt below and follow the link to download the entire PDF (61-pages). --- Exciting, scary, busy, crazy, more

The Interplay Between Reputation, Image, Credibility, and Technology

“The car defines the man.” Really? Personally, I never bought into that one or other messages like it. I guess others do, however. Over the years I’ve seen a lot of guys driving around in these tricked out cars behaving as if they own the road and my response is always the same. I just shake my more