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Law Firm SEO

Is it time to redesign your law firm's website? Here are some things to consider.

In the web design industry it’s often assumed companies redesign their websites every 2-3 years. As we know, technology evolves rapidly and so does graphic design, user interfaces, and marketing communication. In order to maintain credibility online it’s important not to fall too far behind the...read more

2016 Social Media 101 for Business

Did you know that there are over 523,000,000 active social media users worldwide? People are turning to social media not just to post photos and videos but also find amazing products and services that can actually make a positive difference to their lives. It could be anything ranging from video...read more

Going Agile: The New Trend in Marketing

Mindset, methodology, and nimbleness in driving revenue. The term agile brings to mind a triathlete; someone light on their feet, flexible, and quick. Years ago software developers began developing a methodology of programming based on this term to move processes along more quickly and effectively....read more

6 Local SEO Stats Every Law Firm Marketer Can Benefit From Knowing

It stands to reason that all kinds of businesses, including law firms, strive to dominate in their local markets. Since the internet has become the primary source people go to for information, ranking well in local searches isn’t exactly an uncommon goal. In fact, not showing up in local searches...read more

Want To Promote Your Practice On Facebook? Two Simple Solutions

In the last year Facebook has really done a fine job of creating several types of options to promote products and services on their platform, from getting video views, increasing engagement with an app, to sending people to your website and raising attendance for an event. Out of this suite of...read more

SEO for Solo and Small Law Firms - Complimentary Guide

ALPS is pleased to provide the legal community with a complimentary guide to SEO (search engine optimization) penned by our partners at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. It is presented in question and answer format and focuses on how...read more

SEO for Solo and Small Law Firms Part 2

This is part two of two of our of blog posts about law firm SEO (search engine optimization) from our friends at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. These posts are in question and answer format and focus on how to maximize SEO for solo...read more

SEO for Solo and Small Law Firms Part 1

Editor's Note: It is a great pleasure to announce a new short series of blog posts about SEO (search engine optimization) from our new friends at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. These posts are in question and answer format and...read more

A Lawyer's Guide to Social Media Marketing-Free Download

DOWNLOAD NOW   If the clients you'd dearly love to have are on the Internet (and trust us, they are) you might be missing out on a world of marketing opportunity: It's called social media.   As luck would have it, ALPS' partner, Attorney at Work, has just released its newest e-zine, Connected: A...read more

10 Tips for Conquering Local Search for Solo & Small Firms

Editor’s note: When marketing or advertising your law firm, whether online or in print, always be sure to adhere to the ABA’s Model Rules of Professional Conduct and your state bar association’s specific code of ethics regarding marketing and advertising and client confidences. 1. Create videos The...read more

Why Am I Getting Such Grief About Putting Testimonials on My Website?

Question: I recently finished a new website for my firm after working on it for months with my web developer. After getting pre-approval for the format and then resubmitting the "final" live site, I was disheartened to hear back from my state bar ad committee indicating that portions of the site...read more