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Law Firm Marketing

Is it time to redesign your law firm's website? Here are some things to consider.

In the web design industry it’s often assumed companies redesign their websites every 2-3 years. As we know, technology evolves rapidly and so does graphic design, user interfaces, and marketing communication. In order to maintain credibility online it’s important not to fall too far behind the...read more

ALPS 411-May 2016 Blog Digest

  Free Ezine: The New Associate’s Guide to Business Development By Kiffin Hope Big firm or small, there’s a single question the partners in any law firm ask about a young associate: “Is she a keeper?” And, while legal skills count, it’s clear they’re thinking: “Can she bring in clients?” Help has...read more

Free Ezine: The New Associate’s Guide to Business Development

Big firm or small, there’s a single question the partners in any law firm ask about a young associate: “Is she a keeper?” And, while legal skills count, it’s clear they’re thinking: “Can she bring in clients?” Help has arrived — in the form of a new 30-page downloadable ezine from Attorney at Work....read more

How To Prepare For A Meaningful Law Career

Guest post by Ron Fox, Esq. of Career Planning for Lawyers. I continue to be quite concerned about how we got to this point (my 50th year in the legal profession and my 30th year providing career advice to lawyers and law students) where an extraordinary high percentage of lawyers are dissatisfied;...read more

How To Create A Law Firm Brochure On A Budget

So you just got handed the task of creating a brochure for your law firm. There are a couple of questions you need to answer before getting to far down the road. How are you going to print and distribute your brochure? On your desktop printer/copier, a local commercial printer, emailed PDF file? How...read more

Branding 101: 3 Tips for Solo Attorneys

Your brand is so much more than a logo or slogan. If done well, your brand can give your firm a voice, raise your profile in the legal community, help define the way your clients perceive you, and ultimately generate new business. Here are a three tips on how to create a brand that will work hard...read more

Learn How To Be A Lawyer Under Fire

If you commit to a 40-hour work week in the beginning of your solo practice career, unless you have hip pocket business, you will see most of your weeks will be marketing and legal education and very little billing. In time the ratio will change from 80/20 to 20/80 only because you must always have...read more

2016 Social Media 101 for Business

Did you know that there are over 523,000,000 active social media users worldwide? People are turning to social media not just to post photos and videos but also find amazing products and services that can actually make a positive difference to their lives. It could be anything ranging from video...read more

Fly Fishing and Prospecting for Clients–3 Common Fundamentals

I started fly fishing fifteen years ago when I moved to Montana after a rewarding career in marketing and sales. Soon upon my arrival in Big Sky Country, I purchased the traditional cheap fly rod and reel combo, a box of flies, a fishing license, then hit the river. How hard could it be? After...read more

February 2016 Blog Digest

Law Firm Cyber Insecurity–Fix It! By Kiffin Hope From the White House to Congress and from Wall Street to the mom and pop storefront on Main Street, the issue of cybersecurity is one that is here and here to stay. Hacking computers is no longer a “cottage industry” or something done by lone...read more

5 Easy Marketing Tips for Solo & Small Law Firms

As a solo or small firm practitioner, you have to be so much more than an attorney. In addition to being a bookkeeper, office manager, and human resources department you also have to be a business development representative and the entire marketing department. This blog post is to help you take a...read more

Going Agile: The New Trend in Marketing

Mindset, methodology, and nimbleness in driving revenue. The term agile brings to mind a triathlete; someone light on their feet, flexible, and quick. Years ago software developers began developing a methodology of programming based on this term to move processes along more quickly and effectively....read more

I Don’t Want To Go On Twitter. It’s Stupid. It’s A Waste of Time. Or Is It?

I haven’t written on this topic for a while as I’ve been on Twitter for 8 years and I have just started to assume everyone is on it and knows how to use it effectively. But then I saw these two interesting tweets from a colleague who wrote the following: “I have cleaned out my twitter: for those who...read more

How Do I Tap My Network To Get Business

I recently received the following question and I thought you might relate to both the question and my answer: Question: “One of the things I am working on is asking "my people" for help. I realize that I have an amazing network! This "asking for help" and learning to "tap my network" is something...read more

6 Local SEO Stats Every Law Firm Marketer Can Benefit From Knowing

It stands to reason that all kinds of businesses, including law firms, strive to dominate in their local markets. Since the internet has become the primary source people go to for information, ranking well in local searches isn’t exactly an uncommon goal. In fact, not showing up in local searches...read more

Does Your Law Firm Have A Social Media Presence?

Over 60% of law firms maintain a social site, up from 55% in 2012. Whether for listing services, marketing, branding or all three, law firms and lawyers employing social media continues to increase as it becomes the new tool for old school. (Click image) If the clients you'd dearly love to have are...read more

Want To Promote Your Practice On Facebook? Two Simple Solutions

In the last year Facebook has really done a fine job of creating several types of options to promote products and services on their platform, from getting video views, increasing engagement with an app, to sending people to your website and raising attendance for an event. Out of this suite of...read more

SEO for Solo and Small Law Firms - Complimentary Guide

ALPS is pleased to provide the legal community with a complimentary guide to SEO (search engine optimization) penned by our partners at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. It is presented in question and answer format and focuses on how...read more

SEO for Solo and Small Law Firms Part 2

This is part two of two of our of blog posts about law firm SEO (search engine optimization) from our friends at Atlanta-based search marketing agency EverSpark Interactive, creators of the Legal Ranking Formula. These posts are in question and answer format and focus on how to maximize SEO for solo...read more

Meetups - the Solo's Secret Weapon

If you haven't heard of Meetups you are missing out on a valuable opportunity to not just grow your practice, but enhance your life on many levels. Let's face it. No one really likes networking events. And more often than not, you are dressed uncomfortably, taking valuable time away from your family...read more